1. Is it needed?
2. Is it unique?
3. Is it easy to understand?
4. What is the market potential?
5. Can the product line expand?
6. Is there an existing customer base?
7. Are the production cost realistic?
8. Why would a customer buy it over a competitor's product?
9. Can you bring it to market before the competition?
10. Is it priced competitively?
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