Beat the October 2015
EMV Deadline and Give Your Customers More Ways To Pay!
Named after original developers, Europay, MasterCard, Visa
or EMV chip technology is becoming
global standard for credit and debit payments. EMV enable cards contain a tiny computer chip
that communicates with EMV enable payment terminals and provides an additional
level of encrypted security to protect transaction information.
EMV HISTORY
. Used in Europe since 1992, dramatically decreasing card
present fraud
ROLLOUT
. In April of 2013 Visa and MasterCard required payment
processors to be able to accept EMV data
. On 10/1/15, Visa/MasterCard mandate goes into effect
requiring EMV adoption by merchants
. After 10/1/15, Merchants without EMV capability are at
risk of being held liable for card present fraud
ADDITIONAL IMPACT
. As mandate approaches, equipment cost is likely to rise as
demand for EMV capable equipment increases
Contact me for a complimentary
hassle-free EMV review before September 30, 2015.
Best regards,
Marcus Johnson
MAJ Advisors
Phone :( 205)475-3054