How To Sell In 2009 Slowing Economy

Today customers have access to products and service information. They can find information easily by searching the internet. To stay ahead of the curve the small business owner will have to deliver customized solutions to their customers. Therefore it is imperative that small business owners develop cutting edge selling skills. The key factors that will drive successful selling in 2009 are:
. Business acumen
. Trust
. Technology
. Relationship
. Problem solver

In 2009 the successful businessperson will know how to leverage market intelligence, technology and contacts and assume the role of trusted advisor to their clients. Developing a need analysis is a must to deliver customized solutions to customers. The most important factor in the selling process is building a relationship with clients. After all people still do business with people they trust and like. Cusotomized solutions should be based on customer needs along with assisting them to gain maximum return on investment (ROI).

When presenting need based customized solutions to a client focus on benefits. The following are a few terms that customer organizations like to hear that benefit them:
. Increase cash flow
. Increase profits
. Grow sales
. Reduce cost
. Market leader
. Competitive edge
. Improve productivity
. Boost moral

When performing a presentation some info to remember is according to studies conducted at UCLA show that only 7% of our feelings and attitudes are communicated with words, 38% are communicated through our tone of voice, and 55% are communicated through our non-verbal expression.