Business Strategy

Small businesses can have an advantage over larger corporations. Small businesses can build better employee loyalty, customer loyalty, market share, and profitability in many industries. Why? Their naturally entrepreneurial environment attracts and motivates the best people. They can attack specific market segments, unencumbered by corporate history and existing businesses.The mission of the small business of the future will be to reward innovation and provide a breeding ground for entrepreneurs. This mission can be accomplished when entrepreneurs keep an open mind and understand key objectives:. Combine resources of a global organization together with the energy and focus of a start-up to bring out the best in the company.. Realize that change management, maximizing human capital investment and improving performance, is the best strategy for reaching peak return on investment (ROI).. Focus on strategic alliances, international trade, equity financing and the internet as ways to maximize growth potential.